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A backlink, also known as an incoming link or external link, is a link from one website to another.
In the context of SEO, a backlink serves as a 'vote' for the quality of the linked site's content, influencing its ranking in search engine results.
The more a site receives quality backlinks, the more likely it is to be well-ranked for relevant keywords.

To obtain quality backlinks, focus on creating relevant and high-quality content that naturally encourages other sites to want to link to your content. Also engage in link-building strategies such as guest blogging, partnerships with other sites, and active participation in forums and online communities relevant to your niche. Ensure that the links are obtained ethically and come from authoritative sites in your sector.

Creating artificial backlinks, such as buying links or using private blog networks, can result in penalties from search engines like Google. These practices are considered manipulative and can lead to a significant reduction in your online visibility, or even to the removal of your site from search results. It is crucial to focus on ethical and sustainable link-building methods.