Natural SEO / Optimized SEO

The principle of referencing

Referencing a company on the Internet enables it to make its brand and areas of activity known throughout the global Internet.

Why improve search engine optimization?

First and foremost: owning a domain name and a company profile gives you a foothold on the vast network of information highways.

But here's the thing: it's exactly the same principle as businesses doing the same thing in the same town, so how do you deal with competition?

This is where SEO comes into play: after a thorough market study, it's possible to set your business apart from other similar activities by working on your digital referencing.

Cracker's Tech can help you do just that, offering effective, quantifiable services that will increase your customer traffic. Customer traffic can be quantified using a number of indicators, such as the number of views of your establishment, the number of incoming calls, the number of visits to your website... Find out more about our different SEO offers on this page.

Initial referencing or "indexing"

Principle

Initial referencing involves registering your business with search engines, mapping services or online directories.

Creation of a company profile

The business card appears when a user enters your company name in a search engine. It includes, for example, your logo, brand name, contact details and opening hours.

Add a point of interest to online maps

Adding your business to mapping services allows you to be geographically located on navigation applications such as Google Maps or Waze. An icon will appear at the location of your business.

Indexing in online directories

Online directory services are packed with local businesses. These services offer individuals the means to contact a wide range of professionals. They replace the telephone directories of yesteryear.

Organic referencing

Principle

Organic referencing of a website in the normal way, without deliberate content optimization (i.e. without an active strategy), relies primarily on search engines recognizing the site's natural relevance and authority.

This can happen thanks to several factors intrinsic to the site and its content, as well as the way it is perceived by users and other websites.

Careful writing of high-quality source code

The right structure and consistency of source code is essential, as it's the first thing that indexing robots see when analyzing your website. A structure that complies with standards is already a point gained!

Relevant content and keywords

Search engines will highlight sites that feature quality content and are well-written. The use of terms used by Internet users in their searches, such as keywords, is also important.

Optimization and performance

A site that works well, doesn't crash and displays quickly will greatly enhance the user experience. This is also an important evaluation criterion for search engines.

Search Engine Optimization (SEO)

Principle

Search Engine Optimization (SEO) refers to all the techniques and strategies implemented to improve a website's visibility and position in search engine results. 

The main aim of SEO is to generate organic, qualified traffic to the site, i.e. visitors who come from search results and not from paid advertising.

The aim of SEO is to stand out from the competition by using specific strategies and techniques to improve a site's visibility and ranking in search engine results.

The ultimate goal is to attract more qualified traffic to the site, stand out from competitors and gain visibility with users.

Anticipating SEO algorithms

Build a site with knowledge of the algorithm used in SEO to meet all ranking criteria.

Strategy focused on competitive gaps

After a study of competitor sites, the site is developed by taking into account what the competition lacks.

Maximize copywriting and keywords

The integration of a "blog" section on the site or the regular use of synonyms enriches the content with keywords, which can have a positive influence on the ranking algorithm.

Search Engine Advertising (SEA)

Principle

In a sponsored search campaign, also known as SEA (Search Engine Advertising), we use the promotional tools offered by search engines to increase the visibility of our website in paid results.

This approach differs from SEO in that it relies on paid ads, usually in sponsored link format, which appear at the top or bottom of search results.

Targeting prospects

The aim here is to target a specific part of the population using advertising campaigns or paid ads.

Customizable campaigns

Numerous parameters can be applied to sponsorship: the age of the target audience, pet ownership, place of residence, number of people in a household...

Detailed performance reports

Reports provide precise information on the number of people reached by SEO campaigns. They are valuable indicators throughout the process.

The technologies used for referencing

Google A

Google Ads

Google

Google Search Console

Cracker's Tech bing webmaster tools

Bing Webmaster Tools

Cracker's Tech Waze Map Editor

Waze Map Editor

Google Maps

Google Maps

Apple Maps Logo

Apple Maps

SEO PowerSuite

SEO PowerSuite

Frequently asked questions about referencing

Google's algorithm is a complex system that uses several factors to rank web pages in search results. It is constantly updated to improve search results and combat abusive search engine optimization (SEO) techniques.

Here are some of the key factors at play in Google's algorithm:

  1. Content: Google places great importance on page content, ensuring that it is relevant, unique and of high quality.

  2. Links: links pointing to a page are considered votes of confidence, so the more quality links a page has pointing to it, the higher its chances of being ranked.

  3. Keywords: Google uses keywords to understand what a page is about, so it's important to include the right keywords in the page content and in the title and meta description tags.

  4. User behavior: Google uses data on user behavior to assess the quality of a page, such as time spent on the page and bounce rate.

  5. Contextuality: Google uses contextuality indicators to understand the context of a search and page, such as geolocation, search history and device data.

There are many other factors involved in Google's algorithm, and it's constantly evolving, so it's important to keep up with updates and changes to understand how to optimize a website's SEO.

There are several ways to find out if a website is well referenced:

  1. Use ranking tracking tools: There are many online tools available to track a site's ranking for specific keywords. These tools can give an idea of a site's performance in relation to its competitors, and identify areas where it can be improved.

  2. Traffic analysis: A well-referenced site should generate a good level of organic traffic, i.e. visitors arriving on the site via search results rather than sponsored links or links from other sites. Traffic analysis tools can help to understand user behavior on the site.

  3. Check tags: It's important to check title, meta-description and H1 tags to ensure that they are optimized for search engines and contain relevant keywords.

  4. Check the presence of links: Good SEO also depends on the quality and quantity of links pointing to a site, so it's important to check that there are enough quality links pointing to the site.

  5. Check for errors: It's important to check for technical errors on the site, such as 404 pages, broken links, misconfigured redirects, which can negatively affect SEO.

It's important to note that SEO is an ongoing process, so it's important to regularly monitor a site's performance and make the necessary improvements to maintain or improve its ranking.